Any New Jersey resident or
student can use QandANJ.org. (We require a valid zip code,
and if accessing the service outside of New Jersey, you may need to
enter a New Jersey library barcode
number).
QandANJ was very fortunate
to be awarded grant funds with the purpose of marketing the service on
cable television! Two 30-second commercials were made in 2007 and 2008.
The commercials debuted on MTV each year during the MTV Video Music
Awards and continued to run for several weeks on MTV, as well as VH1,
E!, Cartoon Network during "Adult Swim," and on Bravo during "Project
Runway." View the commercials
here!
For project milestones such
as anniversaries and new services, QandANJ.org prepares press releases which
are sent out in a coordinated campaign to both local and statewide media
(and to professional journals/newsletters). Our service
unfailingly captures their attention, including three high profile cable
television spots. (Click
here for press coverage and articles on QandANJ.)
Participating libraries get
the word out to their own communities, but any organization is free to
distribute our bookmarks and display our posters.
QandANJ.org's tagline is
simple and unambiguous: "Got a question? Get a live
answer."
Word of mouth -- including
"word of mouse" -- is the most popular way people have heard
about QandANJ.org. Virtual Reference is a service that wows its
users and they spread the word accordingly. Click here for selected
customer feedback.
More information on how we market QandANJ.org...
